James Trevor “Jamie” Oliver

oliver1

“Imagine a world where children were fed tasty and nutritious, real food at school from the age of 4 to 18. A world where every child was educated about how amazing food is, where it comes from, how it affects the body and how it can save their lives”

Residence: London

Nationality:  British

Occupation: Celebrity Chef

Years Active: 2000- Present

Net Worth: $170 Million

History/Background:

Born on 27 May 1975, Jamie took an early interest in food. His parents operated a pub and eatery near his home in Essex, England, where Jamie spent his childhood years stumbling around the kitchen of The Cricketers, getting his hands into basic food preparation. He was ahead of years in culinary prowess, mastering basic apprentice chef skills by the time he was a teen. At the age of 16, Jamie enrolled in the cooking school program at Westminster Catering College, now Westminster-Kingsway College and studied the school’s well-respected Hospitality and Catering programs before travelling to France to further his skills. On his return, he landed the job of head pastry chef for Antonio Carluccio at The Neal Street Restaurant. Jamie stayed on for three and a half years, fine-tuning his skills under the guidance of Rose Gray and Ruth Rogers at the River Café.

In 1997, Jamie was featured in a television documentary about the River Café. Soon after the documentary was aired,Jamie received calls from different production companies all eager to work with him. Soon, Jamie became the hottest celebrity chef on the circuit and his programe, “The Naked Chef”, revolutionized TV cooing shows.

In 2000, Jamie marry former model Juliette Norton and the couple started a family in March 2002. Jamie’s career as an author received a boost in 2010 when it was revealed that he has reached a new milestone that made him the biggest-selling author in the country after Harry Potter creator JK Rowling.

By the end of 2001 Jamie needed a new challenge; he wanted to ‘give something back’ to the catering industry, so he decided to open a training restaurant for young people who were not in full time education or employment.The Fifteen Foundation charity now owns Fifteen London and continues its work, recently recruiting the eighth year of students for training in London. The first Fifteen franchise opened in Amsterdam in 2004 and subsequent Fifteens have opened in Cornwall, UK, and Melbourne, Australia, in 2006.

Late in 2009, Jamie launched an iPhone app called 20 Minute Meals which quickly became a best-seller and a huge hit with the app-loving public in the UK, winning the much coveted Apple Design Award for apps.

Early in 2011, Jamie and his family upped-sticks and moved to California for two months where Jamie filmed the second series of ‘Jamie’s Food revolution’ for ABC.

Leadership Traits & Styles:

Jamie is a natural and instinctive leader, with an energetic style guaranteed to keep his audience engaged. Anyone taking on a leadership role can learn a lot from watching him in action. Part of the two-part Jamie’s kitchen training series, Fifteen (restaurant) lessons on leadership demonstrates that leadership is an activity and not a position. Leaders and potential leaders will identify with Jamie’s honesty and openness.

The programme covers five key learning points backed up by real examples from Jamie’s journey – from how to lead the way through clear communication and example, to believing in your team, through to taking responsibility, and learning and adapting your style of leadership throughout each project.

This real example of the pressurized role of a leader in action not only reflects real life situtations for today’s leaders, but will inspire and motivate the audience in their own personal leadership roles.

Achievements/Awards:
2000

  • A BAFTA award for the television series of The Naked Chef in the Features category
  • GQ Man of the Year Award in the TV Personality category
  • A TV Quick Award for Best TV Cook for The Naked Chef
  • Most Stylish Male TV Personality at the Elle Style Awards
  • Guild of Food Writers 2000 award for Television Broadcast of the Year for the TV series Naked Chef
  • RTS award for Network Newcomer on Screen for the TV series Naked Chef.

2001

  • GQ Best Chef Award in the USA
  • The Home & Leisure Award for Return of The Naked Chef at the WH Smith Book Awards
  • The Best Television Chef Book for Happy Days with The Naked Chef at the Gourmand World Cookbook Awards

2002

  • Jamie’s Kitchen won the Broadcasting Press Guild Award Best Documentary series of the year

2003

  • June – Jamie was awarded an MBE (Member of the British Empire) in the Queen’s Birthday Honours
  • May – Jamie won Time Out’s Special Award for Outstanding Achievement at the magazine’s food awards
  • May – Jamie was honoured with the Food and Drink Personality of the Year at the GQ/Glenfiddich Food and Drink Awards
  • May – Jamie’s Kitchen was voted best TV cookery show at the GQ/Glenfiddich Food and Drink Awards
  • March – Jamie won the Academy Award of Excellence at the Tio Pepe Carlton London Restaurant Awards
  • February -Tatler Best Restaurant Award for Fifteen

2005

  • November – Awarded Setting the Political Agenda Award at the Political Studies Association.
  • October – Special Recognition Award – UK National TV Awards
  • October – Best Factual Programme (for Jamie’s School Dinners) – UK National TV Awards
  • Special Recognition Award – UK National TV Awards
  • Most Generous Celebrity – Judge’s special prize at The Beacon Fellowship Awards
  • Outstanding Healthcare Communications – Judge’s Award at Communiqué Awards 2005
  • Highly Commended (for Feed Me Better) – New Media Awards
  • Best Celebrity Site for jamieoliver.com – Webby Awards
  • British Hospitality Association Award
  • Special award for the ‘School Dinners’ campaign from Local Authority Caterers Association Conference 2005.
  • Alwyn Smith Prize at the Faculty of Public Health for the Feed Me Better campaign
  • Jamie’s School Dinners, Fresh One won the BAFTA TV Award for Best Factual Series

2006

  • Best Factual Series for Jamie’s School Dinners at the BAFTAs
  • The Richard Dimbleby Award for outstanding presenter in the factual area at the BAFTAs
  • Outstanding Achievement Award at the British Book Awards 2006
  • Outstanding Achievement Award in the Observer Food Monthly Awards 2006 for Jamie’s School Dinners in March 2006
  • Best Documentary Series – General at the Royal Television Society Awards for Jamie’s School Dinners
  • BT Childline Awards 2006 Hero Award in recognition of services to children
  • Channel 4 News’ Most Inspiring Political Figure

2007

  • Horace Hagedorn Award for Outstanding Contribution to the Garden Industry
  • Gourmand World Cookbook Awards Best Book Tied to a TV Series

2008

  • “Cook With Jamie” wins IACP Cook Book Award
  • O2 X Award for Inspiration in the Celebrity Category
  • RSPCA Award for significant contribution to chicken welfare awareness
  • South Beach Food & Wine Festival – Global Citizen Award
  • Jamie’s Ministry of Food (2008),Fresh One won the Derek Cooper Award for Campaigning and Investigative Food Writing
  • RTS Award – Best Educational Series for Jamie’s School Dinners
  • Observer Food Monthly – Food Personality of the Year

2009

  • Observer Food Monthly – Food Personality of the Year
  • D&AD Awards In Book

2010

  • February – TED Prize
  • June – Apple Design Award for ’20 Minute Meals’ iPhone app at Worldwide Developers Conference.
  • July – CatererSearch.com’s most powerful and influential person in the UK hospitality industry.
  • August – Outstanding Reality Program for “Food Revolution” at the Emmy’s
  • Observer Food Monthly – Food Personality of the Year
  • Jamie’s Italian named Brand of the Year at the British Hospitality Association Awards

2011

  • TV Choice Award– Best Food Show for Jamie’s 30 Minute Meal
  • Webby Award for Jamie’s Recipes App in the Lifestyle – Handheld Devices category

2012

  • May – Harvard School of Public Health’s Healthy Cup Award

Contributions:

  • Jamie has made it his mission to educate people all around the world of the positive health benefits of real food.
  • Appeared in numerous campaigns urging the nation to eat healthy by taking advantage of the chain’s grocery and food options.
  • Worked on a number of different television specials and campaigns to help people enjoy cooking provide them with good nutrition and make them aware of the different ingredients and recipes rather than processed food.
  • Wrote handful of cookbooks that have helped and inspired chefs and individual develop an interest and love for cooking.
  • Oliver has been working tirelessly in campaigning to ban junk foods in schools, and instead get them to eat fresh, tasty nutritious foods.
  • Appointed Ambassador for food and nutrition, in which he inspires people to use local, fresh foods and to promote the need for better food education.
  • Create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

Additional Comments:

Jamie Oliver’s ability to inspire and influence people to start leading a healthy diet is well known world-wide. However, I never really knew how impactful he really is until I started reading up on the various reviews of his television shows

Firstly, I learned from Oliver that being well aware of highly visual stunts are the most effective means of communication and getting people to internalize a message. It creates an emotional response in the audience and makes for greater content to be picked up and distributed through mainstream and social media. Therefore, this explains why till today, his television series, videos and images are still on the internet and highly being picked up by bloggers and other media for the conveying of health diet messages.

Secondly, after reading many articles on Oliver, his “can-do” attitude started becoming an inspiration for me. Even though Jamie faced a lot of challenges from schools, parents and even media rejecting his ideas of the change, his positive spirit never stopped him from going forward and implementing what he feels will change the world for the better. Which is why today, majority of the people that knows who is Jamie Oliver and has heard of his stories admires him and treats him like their idol. This shows that when one has the right attitude and a positive outlook in life, everything that he or she does will most likely be successful and met with positive responses in the end.

Lastly, Jamie’s speech during the TED Prize is full of passion and challenge. From there, we can all see that what drives him forward is that desire, the vision to change the world for a future that really pushes him to work hard for his dream of achieving a healthy America and also just convincing people to support and follow his plans. All in all, I learned that he has been a successful leader at work, a man filled with positive visions, and the character to make change happen. 

Credits:

http://www.jamieoliver.com/
http://www.thebiographychannel.co.uk/biographies/jamie-oliver.html
http://www.foodpolitics.com/tag/jamie-oliver/